9 FOR ALFRED DUNHILL
January 2011
The pigeon racing carrier bag for Alfred Dunhill is the result of a group project* at the Royal College of Art dealing with mass-production. Called I'll Take 9, it consists of producing 9 identical products, marrying a function with a brand identity.
The combination of waterproof wax cotton exterior, exquisite tweed interior, finely stitched leather handle and rich engraved oak door create the distinguished and luxurious aspect that Alfred Dunhill customers and members of the Royal Academy of Pigeon Racing expect.
The 9 carrier bags were exhibited with 90 other products at the Work In Progress show at the Royal College of Art in February 2011.
* With Hannes Harms and Ben Alun-Jones.
Ⓒ 2011 Luc Fusaro
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