PROXIMITY SENSING PERFORMANCE SUNGLASSES FOR OAKLEY
Nominated for the D&AD Student Award 2012 - Product Design category for Oakley
The light mirrors are an innovative concept of performance eyewear for elite athletes. It is the answer to the D&AD award 2012 product design brief: Design the next generation of Oakley eyewear that will allow an athlete to enhance their performance, be visually differentiated from existing eyewear products (either Oakley's or that of their competition) and embody the Oakley design philosophy and brand statement "Beyond Reason".
The submitted concept received a nomination for a D&AD Yellow Pencil, which ceremony will take place on the 26th of June 2012.
The 'Light Mirrors' sunglasses differentiate from conventional sport glasses by introducing proximity sensing in competition.
RFID technology will be soon replaced by GPS tracking to get the exact position and time of athletes during the race. As proximity sensors helps drivers in their car when approaching an obstacle, information about the distance between you and the athlete behind or ahead will be transmitted to a radio receiver inside the frame of the glasses and displayed on the edges of the lenses in a non intrusive way. This product is especially dedicated to middle or long distance pursuit races such as triathlon, cycling or running, where athletes can make strategic decision about their energy consumption.
More than a simple mirror placed on the side of the glasses, sunglasses will enhance the athlete's performance by giving a feeling that the physiognomy of the race is changing.
A metaphorical mirror to reveal if the closest competitor is gaining or losing ground.
Ⓒ 2011 Luc Fusaro
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